Feature Channels and Visual Search

The picture above is NIKE ID poster for the Nike Store.


 

People's attention is unconciously attracted by certain elements and those elements are feature channels.  We can easily notice some differences over others. If we apply powerful channels in the design, we can easily catch people's attention. For example, the outdoor poster above would be seem to be pop out when we pass by becasue our color feature channel would dectect the red orange background preattentively. It can grab pedestrians' attention. Using feature channels can help important things to be first identified.


Reference 


http://blog.largeformatposters.com/smart-design/how-to-make-striking-poster-designs/