Line is the basic structure of web design. It can be frameworks and textbox on the web page or it can be implied as the boundary of two blocks. It also can be border, divider, contour, or decoration. Even though it may not be seen on finished work, lines can also be important in planning website like grids and columns to provide clear structure whic increase readability . It is also a useful too to connect elements and enhance comprehension of design.
SCALE
Scale is important in web design when dealing with the lay out of the web page. Right kind of scale can relieve viewer's eye and help convey the visual messege more clearly.
For example, you do not want your header and your side bar to be too large that make your main content, where you put the most of information, does not have enough space.
Each element should be put in a appropriate scale and proportion according to their function.As architect has the famous "Golden Mean", web designer also apply golden ratio to arrange their contents. They use the ration to decide the size of different columns. Using scale in design can make it aesthetically pleasing.
COLOR
Color is so essential in most of the visual design field and web design is not in the outside of this range. Color creates feeling and there are many color theories in the world. Designers have to choose a good color theme to reflect the site they are designing. It is also important to consider your audience because different colosr convey different messages and connect different emotinal feeling. For instantce, children like brighter color and men tend to prefer cooler colors. Color also has fashion and seasonality , so it is important to consider a color theme in web design.
Reference
http://net.tutsplus.com/tutorials/other/the-golden-ratio-in-web-design/
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